Personalization and Tracking consent API
Personalization allows different content to be served to different types of users (user segments). You can build set of rules on which the user segments are based. You can then create different versions of the pages of your website.
You must first create the user segments and then personalize your pages. User segments are defined by particular characteristics, such as location or IP address. You can then use the preview tool to view the website from different user perspectives.