Most common causes for this issue are a disconnected connector or a disabled module.
Your personalization may depend on one of the available connectors, but the connector may not be properly configured. For example, if you are using contact properties from Sitefinity Insight for personalization, the Connector for Sitefinity Insight module must be activated and you must be connected to Sitefinity Insight in Sitefinity CMS.
To check if all the necessary modules are enabled:
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