NOTE: Generally, the duration of the test is defined based on the traffic on your site per month, the current goal completion rate, your forecast of change in the rate, and so on. For example, if you are testing a landing page of a campaign with a limited time span of 2 months, you want to try and optimize the page before the major rush in traffic.
IMPORTANT: You can run A/B tests only on pages, that are not already personalized.
NOTE: When working in multilingual mode, you also choose the page language version, for which you create the A/B test. Visitors are served with page variations only when they browse the page in the respective language.
NOTE: By default, you have 1 variation of the original page.
Distribute the traffic to the page variations, so that the sum equals 100%.
NOTE: You can have additional secondary goals apart from the primary goal you set. In addition, keep in mind that you need to have a statistically significant sample size, which is tightly connected to the traffic on the page, the duration, for which you run the test, and your forecast for goal completion.
You can choose between the following types of goals:
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