NOTE: In multilingual environment, you can only create and manage A/B tests on pages for the culture, for which you have publishing permissions.
Sitefinity CMS enables you to deliver to your audience different variations of a page and test which variation performs better at making visitors complete a specific goal. You do this by designing variations of page layout, content, and page elements to optimize the page and convert more visitors of your existing traffic.
You create and manage A/B tests in Sitefinity CMS and then you examine reports on test results in Sitefinity Insight. To do this you:
Once you start an A/B test, a visitor to your website can see just one variation of the page you want to optimize for the whole duration of the test. You can see test results in Sitefinity Insight only after any of the page variations are visited and data is accumulated. For more information, see A/B testing: Take data-driven marketing decisions for conversion rate optimization.
When working in multilingual mode, there are two options for the content of your pages:
A/B testing and content personalization are two ways to increase conversion rates and engagement. The difference is how you segment your audience. A/B testing is a verification tool to test a hypothesis about the effectiveness of your marketing strategy by split testing it on a large group of your audience. On the other hand, personalization is a process, in which you target specific audience segments to improve their experience with personalized and relevant content.
In Sitefinity CMS, you cannot run A/B tests on personalized pages and vice versa.
NOTE: You can run tests on pages with personalized widgets. However, we do not recommend this option since in the test results you get in Sitefinity Insight, reports do not have statistics of goal completions of variations per user segment and vice versa. Consequently, statistical significance is considerably lowered.
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