Main chart and Content indicators

Main chart

In this area the system plots an indicator's values against time.

  • You can display different indicators by clicking them in the Content summary section or by selecting them in the dropdown menu next to the title of the main chart.
    By default the system displays the Pageviews indicator.
  • You can also change the time interval for which the system displays data using the Select the time interval section and the grouping of data using the Grouping of data button.

When you hover over a specific point in the chart, the system displays the exact value of the indicator in this specific day, week, or month.

Content indicators

Following the main chart, is section Content summary. You use this section to view key indicators for the visited content of your website.

In addition to the Pageviews and Bounce rate indicators, described in Main indicators, the following indicators are introduced:

Indicator Description 
Unique pageviews Appears on Content overview page.

The Unique pageviews indicator represents the number of sessions during which a page was viewed. Even if a page is viewed more than once during one session, it is counted as one unique pageview.

Entrances Appears in Top entry pages detailed report.

The Entrances of one page is the number on times a user's session started on this page.

The Entrances indicator for all the pages of your website is the sum of all pages entrances and is equal to the Visits indicator. It is used to calculate the Bounce rate.

Exits Appears in Top exit pages detailed report.

The Exits of one page is the number on times a user's session ended on this page, meaning the number of times the user left your website from this particular page.

The Exits indicator for all the pages of your website is the sum of all pages exits and is equal to the Visits indicator. It is used to calculate the Exit rate.

Exit rate Appears in all detailed reports, except Top entry pages.

The exit rate of the landing pages is the bounce rate.

The Exit rate is calculated by dividing the number of Exits by the number of Pageviews.

The Exit rate for the entire website is calculated by dividing the sum of all exits by the sum of all pageviews. A higher exit rate of the entire website means that during a visit the users view fewer pages. If the users are navigating through more pages during one visit, it means fewer exits per pageviews and lower Exit rate.

For each indicator on Content overview page the system displays an overview chart next to the indicator.
You can view a detailed chart by clicking the indicator's overview chart. The system displays the values in the main chart of the Content overview page.

For example, if you click the overview chart of Bounce rate indicator, the detailed chart of the indicator is displayed in the main chart.

To display the detailed report of each indicator, you must click the indicator itself. The system opens the indicator's detailed report.

For more information about detailed pages, see Visitors detailed reports and Content detailed reports.

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