Create and manage personas

You can create as many personas as you need for your site. Each persona has a set of characteristics that define its demographic and behavioral patterns. The personas you create are applied only to the data center in which you create them.

You use persona scoring to design your marketing strategies around personas, and measure and optimize your interactions with the visitors classified by a certain persona.

For more information, see:

To see a list of all personas, navigate to Analytics » Personas. Click on any persona to explore its profile in more details.

Create persona profiles

Click the Create persona button and enter the following persona details:

  • Name – fictional name representing the persona.
    The persona name must be unique per data center.
  • Distinctive characteristic – classification of the persona, so that you differentiate it from other personas.
  • Gender
  • Age
  • Income – range or exact value
  • Short biography, including likes dislikes
  • Goals & Challenges
  • Main message to this persona
  • Photo – an image illustrating the persona. You can use an image from the system library.
  • Persona threshold – the points a visitor has to score to be considered a match for this persona and to be targeted as this persona
    For more information, see Add and manage persona scoring rules.

    NOTE: When you edit a persona threshold, only new interactions visitors complete get scored towards the new threshold value.

You can edit all persona details in the persona profile.

Delete personas

In case you do not find a persona relevant anymore, you can delete the persona and all data associated with it. Once you delete a persona, information collected for this persona is permanently deleted, along with reports and historical data. Scored points of visitors associated with this persona are deleted as well.

NOTE: When you delete a persona, you do not delete scoring rules since these rules may be applied to other personas at the same time.

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