Dynamically Generated Experience

AI-powered

Overview

PREREQUISITES: 

• This capability is available in Sitefinity Cloud with Sitefinity 15.4.8625 or newer version.
• You use a decoupled Renderer application: ASP.NET Core or Next.js.
• You must have an active Sitefinity AI subscription.
  For more information, see Sitefinity AI.

Dynamically Generated Experience (DGE) is an AI-powered capability in Sitefinity that creates personalized, intent-based content experiences in real time. DGE uses Large Language Models (LLMs) and retrieval-augmented generation (RAG) to dynamically assemble page sections based on visitor intent and context, rather than relying solely on predefined rules or static personalization.

Available DGE widgets

DGE provides two out-of-the-box widgets:

• Intent box  – Input field for visitor intent
• Intent-driven content  – Presentation widget for generated content

These widgets enable content editors to integrate dynamic experiences into existing pages alongside static content or build entire pages driven by AI-generated personalization.

Supported content types and formats

The Intent-driven content widget supports multiple content types and presentation formats:

• Page title and summary
• Rich Text
• FAQ
• Hero
• Content items (cards and lists)

Content editors can combine any or all of these content types / formats within a single DGE widget, providing flexible building blocks for a full page, specific section, or single dynamic component.

Content generation process

DGE generates content in real time through the following process:

1. Analyzes visitor's expressed intent.
2. Uses retrieval-augmented generation (RAG) to retrieve relevant content from Sitefinity CMS.
3. Applies AI models to assemble appropriate copy.
4. Renders content using editor-defined layouts and presentation styles.

Configure the Intent box widget

You use the Intent box widget to enable visitors to search for content on your website. Once you drop the widget on a page, a text box for visitor input is displayed.

After Intent is submitted...

• Stay on the same page – The content is generated and displayed on the page where the visitor submitted the input. The Intent-driven content widget must be present on this page.
• Redirect to page... – The visitor is redirected to a different page, where the content is generated and displayed. The Intent-driven content widget must be present on the destination page.

Suggestions

Suggestions are provided under the input field, and users can click on them to generate the AI response.

To add a suggestion, perform the following:

1. Click (Add) button.
2. Type in your suggestion.
3. Press Enter.

Display settings

In the Display settings section, you can do the following:

• Configure the widget margins
  In Margins, you can choose the margins between the text and the column where it is placed.
  Choose from the predefined values of None, Small, Medium, or Large.
• Change the template
  To change the template that the Intent box widget uses, select the new template in the Intent box template dropdown box.
  You must first have created a custom template.
  For more information, see Next.js pages and templates or ASP.NET Core pages and templates.

Save your changes.

Advanced widget settings 

To open the advanced widget settings, in the upper-right corner of the Intent box page, click (Advanced settings).

• In Label, you can change the generic name with a specific one for this widget.
  This custom name will be displayed in the page editor for your convenience.

• In CSS class, you can enter individual CSS class for the Intent box widget.

• In Display on public site for…, you can select which user role can see the widget content when viewing the public site.

• In the Labels & messages section, you can do the following:

  • In Label, you can create a header for the widget visible above the intent input field.
  • In Placeholder text, you can enter some text to orientate the user for an initial input.
    For example, you can enter Ask for products, rates, or services...
    This text is only a guidance for the user and is not submitted as intent input.
  • In Suggestions label, you can put a header for the suggestions.
  • In Submit button tooltip, enter the label for the button that the user clicks to submit the intent keyword.

Save your changes.

Configure the Intent-driven content widget

You use the Intent-driven content widget to display the content generated by the DGE. Not all content is generated – some of the content displayed with the widget can be existing content from your website. For instance, if you use content items such as lists and cards.

Content setup

• Generated content contains...

  Specify the content structure by selecting the components to include (for example, Page title and summary, Rich Text, FAQ, and more). To do this, use the (Add) button. Each selected component is populated with content from your site, either contextually assembled or generated by the DGE. If a component is not relevant to the user’s intent, content for that component is not generated or displayed.

• When no intent is provided...

  When no intent is provided, you can either display nothing or generate content for a default intent. Using default intent allows you to generate content for specific users or always have content on your page.

Display settings

In the Display settings section, you can do the following:

• Change the template
  To change the template that the Intent-driven content  widget uses, select the new template from the Intent-driven content template dropdown box.
  You must first have created a custom template.
  For more information, see Next.js pages and templates or ASP.NET Core pages and templates.
• Configure the widget margins
  In Margins, you can choose the margins between the text and the column where it is placed.
  Choose from the predefined values of None, Small, Medium, or Large.

Save your changes.

Advanced widget settings

To open the advanced widget settings, in the upper-right corner of the Intent-driven content page, click (Advanced settings).

• In Label, you can change the generic name with a specific one for this widget.
  This custom name will be displayed in the page editor for your convenience.
• In Display on public site for…, you can select which user role can see the widget content when viewing the public site.
• In the Custom CSS classes section, you can enter individual CSS class for the Intent-driven content  widget and any selected component.