Creating lasting communication channels and keeping your audience informed is one of the key activities a marketer should focus on.
You can create mailing lists to your current or potential customer to send your message across and keep your audience up to date with your products and website. You can choose which customers from what source to connect, create lists and manage their properties, define whether and how you want your subscribers to follow up to your message.
The recipients of your messages are subscribers and are represented by their email addresses. You can create and edit subscribers' properties, add subscribers to a mailing list or simply import a whole group of subscribers to the list. You can also view reports on subscribers' activity.