By defining personalization campaigns, you personalize the experience of your targeted audience. A campaign engages a specific audience with specific interaction with the goal of increasing conversions.
When you define personalization campaigns, or, campaigns for conversion optimization, you can:
Personalization campaigns have the following characteristics:
NOTE: If you want to track the behavior of all visitors, you just define the interaction and skip the next step of narrowing down the audience.
To define a personalization campaign:
NOTE: If you do not narrow down the audience of the campaign, you track the audience you selected for the conversion.
RECOMMENDATION: For more accurate results in the report, we recommend that you set the campaign tracking period to be equal to the conversion window.
NOTE: You can add specific activities at a later point in time as well. These activity can only be viewed by you.
As a result, you:
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