Google apps and services provide marketing professionals with a variety of data to be used in reports and to gather insights.
To ensure maximum flexibility in gathering data and ease of implementation, Sitefinity Insight enables you to integrate with services, such as YouTube. This way, you gather more knowledge of contacts' behavior through channels and devices.
If your company hosts video materials in a YouTube channel, you can embed this content in your Sitefinity CMS site, so that the site generates more traffic and, thus, has more contacts visiting it. Once you do this, the marketing department can to analyze the impact of the embedded YouTube videos on the respective marketing goals.
The following article demonstrates how to collect data for contacts’ interactions with a YouTube video on your Sitefinity CMS site.
RECOMMENDATION: If you are using a custom tracking script, or a 3rd-party customization library, they may interfere with the built-in tracking functionality. Depending on your needs, we recommend to either disable the built-in tracking code, or the remote the custom script.
In this section you learn how to embed YouTube video on your Sitefinity CMS page, so that it can be tracked in Sitefinity Insight. Perform the following:
Sitefinity CMS reports the visitors’ actions performed on tracked videos to your Sitefinity Insight data center. You can use these actions as touchpoints and other Sitefinity Insight artefacts. When creating your Sitefinity Insight rules based on video-related interactions, keep in mind the following implementation details:
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