What technology you need and why

When tracking the behavior of your audience, you leverage Sitefinity Insight client-side tracking capabilities.

Depending on your tracking scenarios, you or your team need to have background knowledge in the following areas:

	Area	Why you need it
Background knowledge	C# and JavaScript	To leverage the JavaScript and .NET SDK capabilities for tracking
	HTTP requests	Send interactions to Sitefinity Insight
	Browser-debugging tools	Investigate performance and response time on client side by running an in-browser or standalone profiling tools.
Sitefinity CMS	Modules	Sitefinity Insight, Personalization, Forms, Multisite, etc.
	Advanced settings	Modify the default settings of Sitefinity CMS to serve the purposes of your scenarios and sites.
	JavaScript widget	Embed JavaScript code in your page and enhance its functionality. For example, you can use JavaScript to validate user input.
	Forms FieldName setting	For anonymous visitors and contacts mapping when filling a form on your sites.
	Insight connector	Integrate with Sitefinity CMS and track events on Sitefinity CMS sites
Sitefinity Insight	JavaScript and .NET SDKs	Track custom events and interactions Track interactions outside of Sitefinity CMS Generate custom interactions with a specific predicate or object Extend the reported subject and object metadata Generate interactions for custom widgets
Sitefinity Insight	Data integration	Integrate the data coming from different data sources - systems or sites.
Google Tag Manager NOTE: Only if you previously used GTM.	Custom tags	Integrate with Google services Upload data Track Google custom engine search queries Track interactions with YouTube videos Use custom HTML or JavaScript code for tracking Google services