Combinations for conversion events and segmentation rules

This article provides examples of how to combine conversion and segment conditions and how to filter contacts.

Simple rules

For Conversion events, you can only set Any and All rules, as displayed below. 

For User segments, you can use both these simple rules, and the custom combination of rules, displayed in the next section.

Any All 
 Example of Any rule for Conversion events  Example of All rule for Conversion events

 

Custom combinations

The following complex modeling rules are available only when you define User segments.

A or (B or C or D) (B or C or D) and A
Segment A or (B or C or D) Segment (B or C or D) and A
(B and C and D) or A (B and C and D) or (A and D)
Segment (B and C and D) or A Segment (B and C and D) or (A and D)

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