Personalization reports

Personalization summary

Each personalized page you track generates a personalization report. A personalization page is page either fully personalized for a particular audience segment, or one serving several segments with personalized widgets. Digital Experience Cloud automatically creates a personalization report for your page once visitors access any of the personalized versions of the page. In addition, you track the page and its content, independently whether the page has multiple URLs leading to it.

NOTE: Having personalized a page in Sitefinity CMS, you can directly access Digital Experience Cloud personalization reports from Sitefinity CMS. For more information, see Create a personalized version of a page.

In the Personalization reports screen, you see an overview of all reports and a summary of the number of visitors to personalized versions of each page. If you have a bigger list of reports, you can sort them by date or impressions type. You can also choose the time period for which you want to see a reports’ summary, for example just for yesterday or as far back as 6 months. For each report, you can edit the name and redefine the goal, to which the report measures attribution.

To see a detailed report about a personalized page, click on the page name.

Visitors by personalized versions

The two graphs illustrate the number of visitors that viewed the page against a time granularity you specify, for example days or weeks. You can also choose the time period, for which impressions are calculated, for example a week or the last 3 months.

The upper graph illustrates the number of visitors that viewed personalized versions of pages by personalization segment. You can exclude a segment from the graph by clicking the segment name. You can also compare the impressions by personalization segment to the lower graph, which illustrates the total number of visitors that viewed both personalized and non-personalized versions of the page.

NOTE: If two or more personalized widgets serve the same segment on a personalized page, the chart in the personalization report represents just one personalized view hit. For example, if you have two content blocks on the page that show Case studies and Whitepapers to one and the same user segment - IT Managers, then the personalized view hits for this segment is 1. If, however, if one content block shows Case studies for IT Managers and Free Trial for Developers, then the personalized view hits are 2, since the widgets serve 2 different segments. 


This report gives you the total number of visitor to the site, that is, how many times the site is viewed.

You can compare that number to the visitors to personalized versions of the page only, that is, visitors associated to a user segments.

NOTE: In addition, you see percentage changes compared to previous period. Accumulating a positive percentage for personalized impressions means your audience segmentation rightfully captures website visitors.

Visitors by segment

This report gives a more granular view on visitors’ visits. You see the total number of visitors that viewed the page for the specific time period. The pie chart illustrates the distribution of visitors by segment.

You can also examine an even more granular report on each segment’s specifics:

  • Number of visitors
  • Change compared to the previous time period

Attribution to conversions

This report provides you with the current attribution by segment for each conversion you defined in your personalization report for this page. You can choose to view the report in different views:

  • By conversion
    For each conversion, you see the attribution rate per segment and a total for not personalized impressions of the page.
  • By segment
    Under each segment, you see a list with all conversions this segment attributed to, along with the respective attribution rates.
  • By conversion and segment
    The matrix illustrates the intersections between segments and conversions, so you can see which combination works best.
  • By hits and conversion rate
    Each conversion report has a dedicated graph depicting the conversion rate percentage against the number of impressions, or hits. The attribution rate factor for each segment is placed accordingly on the graph, with dimensional implications of the size of the attribution rate.

NOTE: Keep in mind that you should analyze these results in combination with historical evidence. For example, a certain segment may historically convert less in general.

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