An email campaign is a targeted and detailed strategy what message, when, to what subscribers to deliver and how to measure the efficacy of the strategy meant to build communication, awareness, and trust with the customers.
Before you create a campaign, you need to have a mailing list with recipients of your message and, optionally, a message template. You create a campaign by defining its basic properties and subsequently creating successive issues of each campaign. When creating new issues, you can also create an A/B test to compare the effectiveness of two issues on a sample of your subscribers and find out which email message version is more successful.
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