Filter tracked data
By default, the Sitefinity Insight connector tracks all interactions regardless of whether the visitor who completed the interaction is an internal employee or a customer or prospect who browsed your site. In some cases, such a mix of internal and external data may jeopardize the accuracy of your statistics, scoring models, and reports.
RECOMMENDATION: We recommend that you consider carefully what kind of data you want included in your actual statistics and reports. Basically, consider who else, apart from your customers, will browse your site and whether this may result in contaminating your data.
We recommend that you set up your traffic filters as early as possible as historical data cannot be retroactively removed from your statistics.
Following are some examples of other parties, apart from your customers, that may affect collected data and statistics:
Use traffic filters
To filter data and define which visitors to exclude from tracking and statistics, you filter the visitors based on IP address or IP range, so that you do not spam your live data with test accounts and interactions. This includes interactions from the parties, described in the previous section, as well as network segment of public IP address. In addition, by default, Insight excludes junk traffic, caused by bots and spiders, such as:
- Google bot
- Baidu spider
- Facebook external hits
- Bing bot
- Slurp bot
- Siteimprove bot
- All other user agents, containing 'crawler' in their names
- All other user agents, containing 'spider' in their names
- All user agents containing 'bot' in their names
To exclude visitors by IP address, you need the static IP address range (or specific IP address) for the particular network or organization that you to filter out from your data results. Next:
- Navigate to the Administration dashboard and open the Traffic filters page.
- Click the Create an IP filter button.
- Name the filter, for example, Internal employees, and enter do one of the following:
- Click Save.
On the Traffic filters page, you can see a list of all filters you defined and can delete any filter you no longer use. Once you delete a filter, Insight starts tracking the respective IP or range of IPs again.
NOTE: Keep in mind that the statistics for the respective IP(s) will not include the window, during which the filter was active.