Sitefinity Insight generates segments based on your visitors’ activity. This helps you to better understand, model, and target your audience. For more information, see Automatic segment discovery.
You use the Topics tab to modify the behavior of the algorithm. You do this by specifying a list of words or phrases that you can exclude from segment discovery. These can be words that can occur frequently but may not be relevant to your domain or goals. For example, on the www.progress.com website the word Progress is the company name and should be excluded from the segment discovery process to improve the relevancy of the generated segments.
Sitefinity Insight automatically initializes this list with words or phrases that occur very often and appear in multiple segments. Thus, the exclusion list may already be populated with excluded words.
The Persona report offers you a topic list of the most popular words from resources used by visitors belonging to the persona. You can filter this topic list to exclude words which are irrelevant.
Perform the following:
NOTE: You may need to wait up to 24 hours for the changes in the exclusion list to be reflected in the persona and the automatic segment discovery reports.
When creating exclusion filter rules, keep in mind the following:
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