Once the Progress Sitefinity Digital Experience Cloud collects enough data, you can gain understanding of much more information than just the conversion rate. DEC detects visitors’ behavioral patterns and automatically creates segments that capture these patterns. You basically attribute web behavior and web content to visitors’ purchasing decisions. Thus, you can categorize visitors and gain insight on what interactions incline visitors to convert. You can associate these actions to further analysis, targeting, personalization, and conversion rates since the customer journey is a series and combination of interactions that produce better conversions.
DEC derives segmentation criteria data and can be any behavior or interaction, as long as it indicates a segment with specific behavior similarities and is predictive of results.
In the example segment above, you can see the exact interactions visitors complete or do not complete.
Having this interaction map allows you to predict early on the profile of your potential converting visitors and thus serve relevant experiences for them. This allows you to prioritize both customer segments and marketing activities by answering the following questions:
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