A persona scoring rule can encapsulate:
By defining a rule, you specify the interaction and the object, or the contact property and its value, and the points visitors score towards a persona if they complete the interaction or provide the respective value. You can also define a scoring rule such that visitors score negative points toward a persona. For more information, see Persona scoring rules.
When defining the rules, you can choose from the following conditions:
Following are some examples of what the URL of the object may be:
NOTE: If you already have an interaction for the URL or fragment in this data center, you can just start typing and the system will autocomplete the URL address or fragment.
Rules are not bound to one scoring type and can be scored against any type with different values (anything different from zero is considered), depending on your requirements.
Visitors matching one or more of these rules accumulate scores towards the respective persona.
If you edit a rule, collected data is affected from the moment when you changed the respective rule and historical data is not affected.
If you do not specify threshold, the system should treat as it would threat a threshold of “1”.
Back To Top
To submit feedback, please update your cookie settings and allow the usage of Functional cookies.
Your feedback about this content is important
Copyright © 2019 Progress Software Corporation and/or its subsidiaries or affiliates.
All Rights Reserved.