After looking at conversion reports, you know what is going on and how conversion is changing in terms of rate and time period. Next, Progress Sitefinity Digital Experience Cloud provides you with actionable, or “next best experience”, recommendations to increase conversion rate among contacts.
Progress Sitefinity Digital Experience Cloud uses complex predictive algorithms, based on historical data for the conversion tracking timeframe, to provide you with information about the “next best”, or targeted, segment that you want to move your contacts to. The algorithms draw insight as to which exact combinations of contact behaviors are likely to convert and also which components in those combinations have the biggest attribution. What you get is a direct link between predictions and actions – a recommendation of what to do and what interaction should the contacts in this segment complete to get more of them to convert and increase conversion rate.
In essence, predictive recommendations provide you with:
To see a list with all recommendations, open the Recommendations page. Click on a recommendation's +Details link to open its details page.
Each recommendation consists of the following:
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