Conversion events

You define conversions via conversion events for the tracked scenario. A conversion event is an interaction that may span across different channels that characterize the visitor’s experience on your website. This experience has multiple layers, shapes, and forms – what type of content the visitor sees, clicks on, downloads, searches for, and so on.

For example, a conversion event may be the following:

In the event above, to accomplish conversion, a visitor needs to visit a site whose URL address contains the specific fragment indicated. You can as well select whether what you enter is an exact match or a containing phrase.

You can combine more than one events and choose whether visitors need to complete all, any, or a custom combination of the interactions.

Combinations may be simple - you can add a number of conversion events and decide whether you want all or any of them completed. Or, you can create custom combination of events that needs to be met to accomplish the goal.

To combine more than two events, you use a syntax with the event indexes (A, B, C, and so on), connected by “and” and “or” and grouped logically by parentheses, so that when using:

• “and” - all events connected with an "and" must be satisfied
• “or” - at least one of the events connected with an "or" must be satisfied

Take a look at the following events and their meaning:

• (A or B) and C – event C and at least one of the events A or B must be satisfied for the goal to be accomplished
• A or (B and C) – both events B and C must be satisfied or event A must be satisfied for the goal to be accomplished

You can also use nested parentheses for even more complex combinations. For more examples of complex combinations, see Combinations for conversion events and segmenting rules.

For example:

In the complex combination above, a contact needs to either:

• Subscribe to a forum that contains the phrase fragment “forums/developers” in its URL address

OR

• Visit the specified website “http://www.sitefinity.com/requestdemo” AND come from a site that contains the fragment “telerik.com”.