Sitefinity CMS Connector for Oracle Eloqua enables marketers to easily create and configure online forms to send data to and trigger automated workflows in Eloqua. Sitefinity gives marketers full control over field mappings and they can easily reuse the same form across hundreds of campaigns just by changing the associated Eloqua campaign ID.
For more information, see Integrate data with Oracle Eloqua.
Sitefinity developers can easily extend the list of systems offered in our Forms Mapping solution with other systems based on their custom logic, while utilizing the field mapping experience offered for the marketing user when connecting to Eloqua.
For more information, see Connect to 3rd party marketing automation system.
Marketers do not have to manually define reports for their personalization campaigns anymore - instead, Sitefinity Digital Experience Cloud now creates a report for every running personalization automatically. All they need to do is to create personalized page or widget in Sitefinity, wait a bit to gather enough statistics and the report is already created for them. In the Personalization Report they can find insightful data showing how many times a given segment has been served and how the different personalized segments attribute towards important for the website conversions.
For more information, see:
Links to the personalization report are now available in the Sitefinity CMS pages grid, making it easier than ever to analyze the results by bringing them closer to the personalized content.
For more information, see Create a personalized version of a page.
Content Marketers can now serve personalized instead of generic lists of content items: blogs, news, events and lists. They will be able to benefit from that capability for their dynamic content as well. Content Lists can be personalized just like any content block - based on contextual criteria or customer journey data.
Digital Marketers and Campaign Managers can now implement top-funnel lead nurturing on the web site by configuring behavior-based lead scoring personalization. With this segmentation capability, new or existing leads can be targeted based on their engagement level while they are still browsing the web site.
For more information, see Progress Sitefinity Digital Experience Cloud based personalization
Accelerated Mobile Pages (AMP) increase the success of Content Marketing on mobile devices by decreasing significantly the page open time and improving SEO ranking. They are web pages designed according to an open source specification, and once validated, they are cached in Google AMP cache for faster access. Sitefinity AMP module allows for the automatic generation of AMP pages based on content types, with little to no coding required.
For more information, see Mobile formats (BETA)
A new framework for processing all data that gets sent to the database is introduced in Sitefinity. It allows the user to define data processors which are used to track or modify the database entities upon their creation or modification.
For more information, see Global data processing.
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