You use the Card widget to present your website visitors with specific types of information that guides them to their next best experience on your site in the context of their customer journey. The next best experience is a call to action, along with any content or image, and is based on the needs and specifics of the type of audience you are targeting.
You easily personalize the content of the Card widget in accordance with to the visitor segment viewing the widget. To do this, you use composite content elements within the widget that attract attention and entice action. For example, information you display to developers differs from the information you display to marketers. Thus, the call to action for developers may be “Download a trial”, whereas the call to action for marketers may be “Download our e-book”.
As a result, you engage your audience in a relevant and interactive manner with on-page contextual engagement signals and call to action.
You can personalize the Card widget for any user segment you previously defined. For more information, see Personalize widgets.
For a full sample of how to implement a personalized Feather Card widget, see the GitHub repository.
The following is an example of a Card widget on a page:
The Card widget enables you to easily update, maintain, and personalize the recommended experiences and calls to action. The widget comprises of content elements, which are tied together to create an entry point to more detailed information or a conversion goal on the site.
NOTE: You can use all or only some of the elements of the Card widget.
The widget consists of the following:
To define how the widget is defined or styled, expand the More options menu. Define one or more of the following:
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