Uplift by touchpoints
This matrix report provides an overview of the contribution that touchpoints have to conversions. The touchpoints with the highest average contribution rate are listed at the top. By hovering over an intersection square, you can see exactly how much a touchpoint is contributing to a conversion.
- To see details about a particular conversion, click its name.
- To see a detailed report about a touchpoint, click its name.
- To see all touchpoints, click All touchpoints.
For more information, see Conversion and uplift reports.
To see the Uplift by touchpoints report, navigate to the Uplift dashboard.