An email campaign is a targeted and detailed strategy what message, when, to what subscribers to deliver and how to measure the efficacy of the strategy meant to build communication, awareness, and trust with the customers.
Before you create a campaign, you need to have a mailing list with recipients of your message and, optionally, a message template. You create a campaign by defining its basic properties and subsequently creating successive issues of each campaign. When creating new issues, you can also create an A/B test to compare the effectiveness of two issues on a sample of your subscribers and find out which email message version is more successful.
Back To Top
To submit feedback, please update your cookie settings and allow the usage of Functional cookies.
Your feedback about this content is important
Copyright © 2021 Progress Software Corporation and/or its subsidiaries or affiliates.
All Rights Reserved.
Progress, Telerik, Ipswitch, and certain product names used herein are trademarks or registered trademarks of Progress Software Corporation and/or one of its subsidiaries or affiliates in the U.S. and/or other countries. See Trademarks for appropriate markings.
Powered by Progress Sitefinity