The Analytics map is a geographic map of the world that depicts your website visits and other indicators, such as use of mobile devices to access your website. The data is displayed per countries, per regions, and per cities. Use it to analyze the distribution of data around the globe and to localize the geographic areas that generate most of your website traffic.
You can display a geographic distribution of every report in Analytics. The data displayed in the main chart of the report can also be displayed on the map of the world.
NOTE: A geographic map can display only one dimensional reports – for each country, region, or city, the system can display the value of the chosen indicator. Therefore, you cannon display a stacked area chart on a map. In this case, when you click Map, the system displays only the cumulative values. For example, if you open the New vs returning visitors report an click Map, the system displays the geographic distribution of all visitors. If you open the detailed report of new visitors only and then click Map, the system displays the geographic distribution of new visitors.
The map of the world appears.
For all countries, which have generated data for the indicator displayed in the main chart, the system displays a square like this one . The color of the square varies depending on the contribution of each country. The system calculates the percentage contribution of each country and displays squares from light green to dark blue, meaning lower and higher percentage, respectively.
NOTE: For countries, from which there are no visits of your website for the chosen indicator for the selected time interval, the system does not display a square.
The following screenshot displays visits from the United States, where each square represents a state. In this case North Carolina is contributing with 2 visits:
NOTE: For regions, from which there are no visits of your website for the selected time interval, the system does not display a square.
The following screenshot displays visits from San Francisco region on city level, where the city of Fremont is contributing with 1 visit:
NOTE: For cities, from which there are no visits of your website for the chosen indicator for the selected time interval, the system does not display a blue square.
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