NOTE: Sitefinity Digital Experience Cloud (DEC) was renamed to Sitefinity Insight as a part of the Sitefinity 13.0 release. However, Sitefinity CMS and its documentation prior to version 13.0 continue using the former name - Digital Experience Cloud.
In today’s dynamic digital environment, companies need to address various audiences and make sure visitors on their websites see relevant content that delivers the right information to the right type of visitor at the right time. Since you cannot appeal to everyone simultaneously with relatively generic information, personalization enables you to build personal and relevant conversation with your customers by providing them with information that makes sense and is useful to them. Thus, you can be proactive in engaging your customers and achieving your business goals.
Sitefinity CMS enables you to deliver different versions of content and page assets to different types of audience, that is, user segments. You define segments based on a wide range of user characteristics and data that you can combine in rules and conditions.
You can do the following:
You can combine personalized page elements to create a fully customized page to reflect the needs of the specific target segment. You can also reuse personalized widgets between pages by using the personalized widget in the page layout. Thus, your website is content and layout flexible.
In addition, you can personalize the layout of pages. You can then use the preview tool to view the website from different user perspectives.
You have an online shop for computers, laptops, and mobile devices. A visitor from New York, part of segment Developer, may see a personalized page having a content block with information about local events and contacts of showrooms in New York. A personalized engagement widget displays a call to action to download a whitepaper about the best laptops for developers.
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