Personalizing a page gives you the opportunity to serve different content to different types of users (user segments). You can build set of rules on which the user segments are based. You can then create different versions of the pages of your website.
You must first create the user segments and then personalize your pages. You can then use the personalization preview tool to view the website from different user perspectives.
Personalizing a page means that you create one or more different versions of a page. These versions are associated with the user segments you have created.
PREREQUISITES: You have created one or more user segments. For more information, see Personalization of the website content.
NOTE: The original page, as well as all of its personalized versions cannot have different statuses.
For example, if you publish a personalized version of the page, the page and all of its versions are also published.
To display a particular page in a browser, on Pages page, click the View link of the respective page.
If a page is personalized, when in editing mode, in the page menu, click the Preview this page as... link:
You can now view the entire site from the perspective of a user segment, you can use the Use the personalization preview tool.
Having personalized a page, you can directly access personalization reports in Digital Experience Cloud to measure and analyze the results of your personalization campaigns and how they influence conversions. Access the reports by clicking the Go to report link next to your page. For more information, see Personalization reports.
NOTE: Reports are generated only after there are visits to a personalized version of the page. In addition, reports are associated to the page content itself, not to its URL address. That is, a page may have multiple URLs that open the same content. For more information, see Administration: Add additional URLs to a page.
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