Last night, like many weeknights, I pre-planned my escape by putting my phone in the guest room. As I entered the room and got ready for the one-click alarm set, I noticed that I had a new voice mail so I called in to check it. Here is what it said:
"Hello, This is an automated voice message from Jet Blue Airways for Pamela Gazley with important information about a change to your scheduled flight. Your flight has been canceled. We look forward to serving you. Goodbye."
My first response was "why?"; my second response was "which flight?" My 2nd response was a little silly because of the 4 flights I have scheduled for the next week, only one involved Jet Blue; however, what if there were others? Does Jet Blue Airways know that there are products out there that can improve their processes so that they can deliver better customer experiences? Does Jet Blue have any business analysts that might think, "hey, what if when we send out the automated voice message, we include the flight number, date of travel, and the reason for the cancellation"? I guess not because I was completely annoyed.
Now I don't work for Jet Blue but I'd bet that they have some kind of integrated infrastructure that would allow them to improve business processes. If this "automated message" knows my name (though pronounced wrong), it should know my flight number, the date of travel, and the reason for the cancellation. My advice to Jet Blue: learn more about business transaction assurance, business process management (BPM), and give us a call because we can help you achieve operational efficiency and improve your customers' experience.