Digital Experience Live: Dallas

Learn how to transform your business with an experience-led digital strategy, featuring Ted Schadler of Forrester Research, Smooth Fusion and Progress Sitefinity.  

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About the Event

Today's customers, employees, and partners expect nothing less than a consumer-grade experience. Meeting and exceeding these expectations requires a seamless and scalable marriage of complex technologies to deliver web, mobile, chat, and IoT experiences that securely integrate with enterprise systems.

Spend an afternoon at Seasons 52 in Dallas, TX with Forrester Research, Smooth Fusion and Progress—companies at the forefront of digital transformation—and develop your approach for defining and executing on a digital experience strategy.


Ted Schadler

Vice President & Principal Analyst, Forrester

Gregg Shupe
Gregg Shupe

Digital Experience Thought Leader, Progress

Brad Hunt
Brad Hunt

President, Smooth Fusion


1:00 – 2:00

Registration & Lunch

2:00 – 2:05

Welcome & Introduction

2:05 – 3:05

Forrester: Building Great Digital Experiences Requires a Modern Experience Architecture

Customers expect great digital experiences on every device. Companies that have stretched their website, mobile, and marketing software to fit the channels and touchpoints of today are facing a breaking point. It's time to take a modern approach to your digital experience platform. Put a modern content management system at the core. Be ready to fulfill experiences on every device and channel. Embrace analytics for insights and experience optimization. Use the cloud for its rising set of capabilities. In this presentation, Forrester's Ted Schadler, a VP & Principal Analyst and the coauthor of Empowered and The Mobile Mind Shift, will present Forrester's analysis of the future of digital experiences and the need for a modern experience architecture. 

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3:05 – 3:55

Smooth Fusion: Improving Customer Experiences through Self-Service 

Mekorma Enterprises, maker of the best-selling payment automation enhancement for Microsoft Dynamics GP, needed to replace its outdated support and sales portals. The goal was to enhance the customer experience and enable Mekorma to refocus it support and sales resources on high-value activities. This session will explore how Smooth Fusion built a self-service sales portal for Merkorma, which allows customers to easily purchase products, renew licenses, create quotes, view license keys, view order history.

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3:55 – 4:05


4:05 – 4:55

Why Savvy Businesses are Leading with a Digital Experience Platform

The ever increasing number of channels that customers can use to interact with your organization requires a new approach to creating and managing digital experiences. Enter the Digital Experience Platform (DXP), an integrated array of technologies that allows you to deliver a wide variety of experiences to various audiences across the business. In this session, you'll learn why a DXP should become the foundation of your digital transformation strategy. The agility and flexibility of a DXP enables you to plug into new, emerging technologies and deliver on tomorrow's customer expectations.

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4:55 – 6:00

Cocktail Hour & Networking


Seasons 52

8687 N Central Expy.
Dallas, TX 75225

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