About the Event
Today's customers, employees, and partners expect nothing less than a consumer-grade experience. Meeting and exceeding these expectations requires a seamless and scalable marriage of complex technologies to deliver web, mobile, chat, and IoT experiences that securely integrate with enterprise systems.
Spend an afternoon at Seasons 52 in Burlington, MA with Forrester Research, SilverTech and Progress—companies at the forefront of digital transformation—and develop your approach for defining and executing on a digital experience strategy.
Vice President & Principal Analyst, Forrester
Digital Experience Thought Leader, Progress
Chief Technology Officer, SilverTech
Chief Digital Officer, SilverTech
Forrester: Building Great Digital Experiences Requires a Modern Experience Architecture
Customers expect great digital experiences on every device. Companies that have stretched their website, mobile, and marketing software to fit the channels and touchpoints of today are facing a breaking point. It's time to take a modern approach to your digital experience platform. Put a modern content management system at the core. Be ready to fulfill experiences on every device and channel. Embrace analytics for insights and experience optimization. Use the cloud for its rising set of capabilities. In this presentation, Forrester's Ted Schadler, a VP & Principal Analyst and the coauthor of Empowered and The Mobile Mind Shift, will present Forrester's analysis of the future of digital experiences and the need for a modern experience architecture.
Future-Proof Your Digital Experiences: Nova Scotia Power's Transformation Story
Customers today have high expectations for engaging digital experiences. However, delivering these experiences requires a well-crafted and executed roadmap—especially given technical challenges like website sprawl, soiled data and complex integration scenarios with legacy and third-party systems. This session will explore how Nova Scotia Power future-proofed its digital experience strategy with Sitefinity.
Why Savvy Businesses are Leading with a Digital Experience Platform
The ever increasing number of channels that customers can use to interact with your organization requires a new approach to creating and managing digital experiences. Enter the Digital Experience Platform (DXP), an integrated array of technologies that allows you to deliver a wide variety of experiences to various audiences across the business. In this session, you'll learn why a DXP should become the foundation of your digital transformation strategy. The agility and flexibility of a DXP enables you to plug into new, emerging technologies and deliver on tomorrow's customer expectations.
Cocktail Hour & Networking
6 Wayside Road
Burlington, MA 01803