Ensuring Survival, Fostering Growth
Stop for a minute and think about any commercial website you visit. Why are you there? After that, think about why the company behind that site created it.
Building a great customer experience—giving customers what they value in a way that they value—is a critical task for any organization. Using your knowledge about your customers lets you both build the content your customers want and, from that content, craft the experiences your customers value.
If you think about CX from a customers’ point of view, then, as far as your customer is concerned, the CX you provide is your company—the CX you provide is literally everything your customers know about you. That CX forms your company’s “digital presence,” and customers base their judgements on that digital presence when deciding whether to purchase from you.
Then, why aren’t companies consistently providing a great CX for their customers?
Read more about why digital customer experiences matter and how to best meet customer expectations.