The Progress Digital Marketing Maturity Guide helps organizations determine the level of sophistication within their digital marketing operations. Using this guide, Progress worked with Dimensional Research to conduct a global survey of 700 marketing professionals gauging the level of digital marketing maturity across various verticals and company sizes. You can use these findings to benchmark your organization against other groups.
Important survey findings include:
80% of organizations require manual processes to get their systems to work properly
87% of organizations are using big data and analytics to drive conversions
69% of respondents stated their analytics solution is fully integrated, and they can see data in one place
The 700 respondents ranked as Intermediate on the digital marketing maturity scale as defined in the Digital Marketing Maturity Guide
To see how you compare with other digital marketing groups and identify areas you can improve, download the whitepaper, “Digital Marketing Maturity: The Results are In.”
Progress (NASDAQ: PRGS) offers the leading platform for developing and deploying mission-critical business applications. Progress empowers enterprises and ISVs to build and deliver cognitive-first applications, that harness big data to derive business insights and competitive advantage. Progress offers leading technologies for easily building powerful user interfaces across any type of device, a reliable, scalable and secure backend platform to deploy modern applications, leading data connectivity to all sources, and award-winning predictive analytics that brings the power of machine learning to any organization. Over 1700 independent software vendors, 80,000 enterprise customers, and 2 million developers rely on Progress to power their applications. Learn about Progress at www.progress.com or +1-800-477-6473.