In today’s omnichannel world, combining all your touchpoints across web, mobile, email, ads, etc. is becoming critical for better engagement and conversions. That combination of touchpoints is hyper-personalization, which requires a company to have a deep understanding of its own products and a 360-degree view of the customer to devise a customized marketing strategy.
Watch this webinar featuring, Progress and HGS Digital to learn about big data and hyper-personalization. In it, you’ll learn:
- Why digital experiences are so important to businesses
- How businesses are using big data and hyper-personalization to yield better engagement and conversion rates
- How a U.S. specialty retailer is transforming its business from intuition-based decisions to data-driven decisions and significantly improving the customer experience