In May 2013, Amazon launched the Login with Amazon, a service providing the more than 200 million active Amazon customers a simple and secure login to other applications, games and websites.
What if your website offered an option for users to register and login with their existing Amazon credentials instead of filling in yet another registration form?
According to the Login with Amazon press release "Zappos and Woot, both Amazon subsidiaries, saw significant customer adoption. Zappos saw 40 percent of its new customers choose to sign-in to Zappos.com with an Amazon account. Woot found that new customers picked Login with Amazon two times more often than any other social login on their site, and those customers had the highest rate of order conversion.”
We felt that our Sitefinity customers should also be able to provide frictionless registration and login on their websites for Amazon customers, as everyone would benefit from hassle free sign-in and higher customer engagement. For example, Sitefinity Ecommerce websites can improve users' online shopping experience and increase their trust by providing secure authentication with existing Amazon credentials, leading to a reduction in shopping cart abandonment and increased sales.
We worked with Amazon to provide a ready-to-use Sitefinity integration for Login with Amazon. And since at every stage of the authentication process there can be some possible customizations, we are providing the source code on GitHub, and our Sitefinity partners can assist you with the setup.
Anton Hristov
Anton is the Head of Progress Labs, a technology incubator for brining ideas to life. He is passionate about innovation at the intersection of people and technology. Anton has extensive experience in product strategy, management and marketing. He believes in keeping things simple and moving humanity forward, one step at a time.