Topics

Marketing

Progress Sitefinity Insight helps you profile and understand your audience and the customer journey, so that you create impactful personalized content to achieve your desired business outcomes. Sitefinity Insight integrates web site tracking across all data sources, providing data-driven insights which suggest how to optimize the end-to-end customer experience.

This section contains

Get to know Sitefinity Insight
Learn the answers to some basic questions about the concepts and workflows in Progress Sitefinity Insight, as well as how you can start using it.
Work with the Analytics dashboard
Use the Analytics dashboard create goals, personas, lead scoring types, and examine reports.
Contacts
Get an overall picture of your audience, including their characteristics, background, and behavior.
Personas
Classify the visitors that interact with your website using persona profiles, engage them more efficiently, and optimize your messaging for them.
Lead scoring
Rank contacts you defined as “leads” and measure their readiness to convert. Notify sales to engage with highest qualified leads.
Conversions and touchpoints
Track progress of conversions and measure marketing attribution to assess impact of touchpoints on conversion rates.
Content report
Content tracking report gives you a high-level overview of the performance of your most important assets – pages, downloaded files, and videos.
Personalization
Explore trends of personalization impressions on any page from site. Compare impressions by segments. Measure whether and compare influence on conversions.
A/B testing
Once you set up A/B tests in Sitefinity and page variations get any visits, you track and analyze results in detailed reports in Sitefinity Insight.
Connectors to external data visualization and reporting solutions
Describes the benefits of connecting Sitefinity Insight and external solutions for reports and data visualizations
Automatic segment discovery
AI-enhanced segment discovery in Sitefinity Insight
Condition dialog
Sitefinity Insight users utilize this dialog to define conditions (visitor actions or contact properties) for different product features.
Integrate with Google tracking
Progress Sitefinity Insight enables you to integrate with Google and Google services.
Track embedded videos
Sitefinity Insight alerts
Sitefinity Insight alerts service tracks conversions and touchpoint hits data and detects statistically significant spikes and drops. It uses machine learning.
Terminology
A list of terms and their explanation.

Was this article helpful?

Yes No

Would you like to submit additional feedback?

Your feedback about this content is important

How helpful is this article?

Very helpful Somewhat helpful Not helpful

How can we improve this article?(Optional)

Fix typos or links

Fix incorrect information

Add or update code samples

Add or update illustrations

Add information about...

Send feedback Cancel

Administration

Topics

Marketing

Was this article helpful?

Would you like to submit additional feedback?

Next article