Overview
In this report, analyst firm Gleanster dives deep into the subject of how machine learning can activate analytics, improving both the customer experience and the marketing result. In the report Activate Analytics to Optimize the Customer Experience, Gleanster covers how:
- Top performing organizations are five times more likely to have used machine learning
- Connecting all customer data in a single place enables complex, full-view analytics
- Understanding the complete customer journey can predict and improve marketing impact on business results