In this report, analyst firm Gleanster dives deep into the subject of how machine learning can activate analytics, improving both the customer experience and the marketing result. In the report Activate Analytics to Optimize the Customer Experience, Gleanster covers how:
- Top performing organizations are five times more likely to have used machine learning
- Connecting all customer data in a single place enables complex, full-view analytics
- Understanding the complete customer journey can predict and improve marketing impact on business results
Progress (NASDAQ: PRGS) offers the leading platform for developing and deploying mission-critical business applications. Progress empowers enterprises and ISVs to build and deliver cognitive-first applications, that harness big data to derive business insights and competitive advantage. Progress offers leading technologies for easily building powerful user interfaces across any type of device, a reliable, scalable and secure backend platform to deploy modern applications, leading data connectivity to all sources, and award-winning predictive analytics that brings the power of machine learning to any organization. Over 1700 independent software vendors, 80,000 enterprise customers, and 2 million developers rely on Progress to power their applications. Learn about Progress at www.progress.com or +1-800-477-6473.