IDC Analyst Connection:
Delivering on the Promise of a Great Customer Journey

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Reaching customers with a great online experience is critical to business success

Immersive, engaging customer journeys have become competitive differentiators among today’s enterprises, with modern digital experience platforms powering these efforts. The right platform enables businesses to deliver highly personalized, omni-channel experiences and empowers organizations to craft the journeys customers want.

Read this analyst Q&A to learn IDCs viewpoint on:

  • The primary challenges organizations are grappling with from a customer journey perspective
  • The importance of an omni-channel approach that covers all digital touchpoints
  • The definition of personalization and what’s required
  • The first steps organizations should take as they look to deploy their own digital platform

Download this paper to learn why a great customer journey is so important to today’s businesses.