Immersive, engaging customer journeys have become competitive differentiators among today’s enterprises, with modern digital experience platforms powering these efforts. The right platform enables businesses to deliver highly personalized, omni-channel experiences and empowers organizations to craft the journeys customers want.
Read this analyst Q&A to learn IDCs viewpoint on:
- The primary challenges organizations are grappling with from a customer journey perspective
- The importance of an omni-channel approach that covers all digital touchpoints
- The definition of personalization and what’s required
- The first steps organizations should take as they look to deploy their own digital platform
Download this paper to learn why a great customer journey is so important to today’s businesses.