Gartner's Keys to Success in the Digital Experience Economy

Gartner presents the MUCE strategy for an integrated approach to experiences

In the digital economy, customer’s memories, emotions, and feelings are increasingly at the core of purchasing decisions. But how do organizations build infrastructures that meet the changing definitions and expectations of digital experiences when customer and employee interactions increasingly are remote, mobile, virtual, and distributed?

This Gartner report explains why successful organizations must focus on the interconnected relationships between the customer experience, employee experience, user experience, and multiexperience. 

The report provides best practices, concepts, and insights you can use now, including:

  • Why an interconnected strategy provides a foundation for success
  • Which organizational functions need to be involved
  • What are the key technologies, skills, and practices 
  • What is required for implementation

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