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Strategizing for SEO & GEO Success in 2026 and Beyond

February 25 at 11 am ET | 4 pm GMT | 5 pm CET

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Register for Webinar

Search is evolving rapidly. While traditional SEO remains important, generative AI and large language models (LLMs) are reshaping how brands gain visibility. This webinar explores the emerging field of Generative Engine Optimization (GEO) and how to optimize content for AI-driven search platforms like Google, Perplexity, Bing Copilot, and ChatGPT.

What You Will Learn

  • How search has changed: From keyword-based to intent-driven, with generative AI as a new layer. 
  • SEO in 2026 and beyond: What ranking factors still matter and what’s been reshaped by AI. 
  • GEO fundamentals: How LLMs surface content and what formats they prefer. 
  • Optimization strategies: Structuring content for both SEO and GEO, technical improvements, citations, and E-E-A-T. 
  • CMS & automation: How Sitefinity CMS supports GEO through automation, governance, and integration. 
  • Monitoring & measurement: Tracking visibility, citations, and engagement across traditional and generative platforms. 
  • Marketing & IT collaboration: Shared responsibilities and action plans for future-proofing content strategies.

Your Hosts

Zach Stone

Zach Stone is VP of Marketing at DeltaV Digital and has been an SEO and analytics consultant for Progress Software since 2018. With 12+ years of digital marketing experience he has developed a passion for analyzing data & connecting the dots between all marketing channels. When he is not walking his dog, Key Stone, he enjoys cooking, gaming, hiking, biking and making terrible puns. 

Image showing Preslav Atanasov

Preslav Atanasov

Preslav Atanasov is a Principal SEO Expert at Progress Software with deep expertise in content strategy, technical SEO, and AI & Python-driven automations. He is passionate about transforming research into scalable content opportunities, optimizing site architecture for maximum discoverability, and leveraging automation and emerging search technologies to stay ahead of evolving search engine trends.

 

 

Key Takeaways 

  • Best practices for GEO and SEO alignment. 
  • Real-world examples of brands cited (or omitted) in AI-generated answers. 
  • GEO-specific KPIs vs traditional SEO metrics. 
  • Industry-specific first-party data strategies to boost citation likelihood. 
  • Predictions for the future of search and how to prepare. 

Register now and take your SEO and GEO strategy to the next level in 2026!