Strategizing for SEO & GEO Success in 2026 and Beyond

Search is evolving rapidly. While traditional SEO remains important, generative AI and large language models (LLMs) are reshaping how brands gain visibility. This webinar explores the emerging field of Generative Engine Optimization (GEO) and how to optimize content for AI-driven search platforms like Google, Perplexity, Bing Copilot, and ChatGPT. 

What Attendees Will Learn: 

• How search has changed: From keyword-based to intent-driven, with generative AI as a new layer. 
  
• SEO in 2026 and beyond: What ranking factors still matter and what’s been reshaped by AI. 
• GEO fundamentals: How LLMs surface content and what formats they prefer. 
  
• Optimization strategies: Structuring content for both SEO and GEO, technical improvements, citations, and E-E-A-T. 
  
• CMS & automation: How Sitefinity CMS supports GEO through automation, governance, and integration. 
  
• Monitoring & measurement: Tracking visibility, citations, and engagement across traditional and generative platforms. 
  
• Marketing & IT collaboration: Shared responsibilities and action plans for future-proofing content strategies.
  

Key Takeaways 

• Best practices for GEO and SEO alignment. 
  
• Real-world examples of brands cited (or omitted) in AI-generated answers. 
  
• GEO-specific KPIs vs traditional SEO metrics. 
  
• Industry-specific first-party data strategies to boost citation likelihood. 
  
• Predictions for the future of search and how to prepare. 
  

Register now and take your SEO and GEO strategy to the next level in 2026!