Sitefinity Webinar Savvy Businesses

Hello/Bonjour/Hola: Localize Your Site to Engage Globally

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Learn how you can deliver powerful multilingual content to your global audiences

Our team works on 12 products across 3 domains and 8 languages. Sometimes the English site churns out more content than the international team can keep localized! We found the time and cost savings of using the Machine Translation Connector from Microsoft to be a game-changer and want to share our best practices and lessons learned with you. 

Join me, Jen McAdams, VP of Marketing for Progress, and my (fabulous) colleague Fernanda Murillo, Latin American Field Marketing Leader, and learn how you too can deliver powerful multilingual content to your global audiences. We'll cover:  

  • Our process for managing localization and keeping things up-to-date
  • A peek into our environment including a how-to on sending, receiving, and approving localized content via the Microsoft Translation Connector
  • How Fernanda manages all of our localizations, in her case to Spanish and Portuguese
  • A crawl-walk-run approach to translation and localization 
It's literally helped me sleep at night knowing Microsoft's Artificial Intelligence is helping us get the best of all worlds in speed and accuracy in standing up localized site and pages. Tune in and see how it can help you too. 

Speakers

Jen McAdams
Jen McAdams

VP of Demand Gen and Field Marketing
Progress Software

Fernanda Murillo
Fernanda Murillo

Latin American Field Marketing Leader
Progress Software