From Invisible to Discoverable: Practical SEO and GEO Strategies in Progress Sitefinity 

Your content is good. The problem is, AI can’t find it.

Search has changed faster than most teams have had time to react. Rankings still matter, but discovery now happens inside AI‑generated answers, search summaries, and recommendation engines. If your content isn’t structured for that world, it’s invisible in it.

Most teams know this shift is here. Very few have had the time, or the right tools, to act on it. That’s what this session is for. 

This session shows you what to do about it hands-on, in Progress Sitefinity CMS. This isn’t trends talk. It’s a working session.

What we’ll cover (and why it matters): 

• How AI systems actually find and cite content
  What “machine‑readable” really means—and why structure now matters more than word count.
• SEO and AI visibility tools in Progress Sitefinity CMS (live)
  A practical walkthrough of the SEO Agent, Brand Agent, schema support, and structured content models—what they do and how to use them.
• Technical SEO that protects what you’ve built
  The foundations AI and search engines rely on: sitemaps, redirects, canonicals, and crawler controls, handled in Progress Sitefinity. 
• Your questions, answered
  Live Q&A focused on real situations, not filler slides.
  

Can't make it live? Register and get the recording. 

Is this session for you?

This session is designed for digital marketers, SEO leads, content strategists, and web/CMS managers responsible for search visibility, especially those using or evaluating Progress Sitefinity. 

You don’t need a technical background. You do need to care about being found.

Looking for deep technical architecture (RAG, hyper personalization, upgrade paths)? A separate developer‑focused session is available.