Building outstanding digital customer experiences -
case study Hughes Federal Credit Union
On-demand Webinar
Join Progress Sitefinity and Americaneagle.com — companies at the forefront of digital transformation — to discuss successful approaches for defining and executing a digital experience strategy. Learn how Hughes Federal Credit Union, 2020 Sitefinity Site of the Year winner – Financial Category, has a competitive advantage with a DXP that delivers the experiences that customers have come to expect.
Today, the banking industry has continued to struggle since the Great Financial Crisis of 2008/2009. In addition, customers’ demands have shifted as they expect to be able to do most of their banking online and banks’ online services are critical to attracting and retaining consumers. Physical banks are disappearing around the world as consumers prefer banking digitally.
Because of this, digital experiences are driven by the need to empower customers to do what they want to do, when and where they want to do it. With the explosion of available data and analytics, these experiences also need to be tailored to improve relevance. A digital experience platform (DXP) is an integrated array of technologies designed to deliver a breadth of unique experiences to a wide variety of audiences. Learn why a DXP should be the foundation of your digital transformation strategy and how our customer example, Hughes Federal Credit Union implemented an award winning example of just that. During this webinar we’ll explore:
- The challenges a business need to address, including multisite management at scale, data source integration and delivering experiences that support the entire customer journey
- Why a content management system (CMS) should be the foundation of your DXP
- Tangible results of digital experiences, such as personalized interactions across all digital touchpoints
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Speaker
Matt Annes
Matt joined Americaneagle.com in April 2013. He’s held a handful of management positions at the company, including senior project manager, a team manager, and a member of Americaneagle.com’s Project Manager Steering Committee. Matt now serves as the Department Director for the Sitefinity Division where he uses his talents to drive efficiency, enablement and profit in the web industry through effective leadership, management techniques and subject matter expertise. Through his position, Matt closely collaborates with Progress Sitefinity and is also a member of the Sitefinity Partner Advisory Council.
Kerry Graham
Kerry started as a graphic designer over 30 years ago and has worked in design, marketing and digital marketing ever since. For the past five years he’s been leading the digital marketing transformation at Hughes Federal Credit Union.
Bob Bogaard
Bob Bogaard looks after sales- and partner management for Progress’ Digital Experience Platform (DXP) portfolio. With over 20 years experience in the field of technology selling, Bob is known for his win-win approach, advising and selling business and technology solutions that drive business transformation and optimize the customer experience. Bob is a trainer and coach in areas where he is most passionate about: Learning, selling, personal leadership & development and personal productivity using the principles of Getting Things Done (GTD).
About Americaneagle.com
Americaneagle.com is a full-service, global digital agency based in Des Plaines, Illinois that provides best-in-class web design, development, hosting, post-launch support and digital marketing services. Currently, Americaneagle.com employs 500+ professionals in offices around the world including Chicago, Cleveland, Dallas, London, Los Angeles, New York, Nashville, Washington DC, Switzerland, and Bulgaria. Some of their 2,000+ clients include Dairy Queen, FASTSIGNS, Soletrader, Stuart Weitzman, WeatherTech, and the American Management Association. For additional information, visit www.americaneagle.com
Americaneagle.com is an industry leader in website design, development, hosting, digital marketing, and post-launch support. Since 1995, Americaneagle.com has completed more than 12,000 projects and has grown to over 500+ professionals on staff. Americaneagle.com is a family owned, privately held company with a long history of profitability and stability. As a trusted Progress Titanium Partner for over 10 years, our dedicated team of Sitefinity experts ensures that we provide our clients a unified experience while delivering the most valuable insight and quality end product. We have extensive experience implementing Progress technology, having deployed hundreds of Sitefinity websites across all verticals. .