Without a Customer Data Platform (CDP), businesses often struggle to effectively leverage customer data, resulting in fragmented digital marketing efforts and missed opportunities for personalization and targeted engagement.

Stuart Lane from Appius and the expert team at Sitefinity delve into the typical challenges and barriers faced by organizations in their digital strategies without a CDP and how to overcome these challenges.

During the webinar, our speakers will cover:

• Transforming digital experiences for data-providing individuals
• Personalizing digital channels with offline interactions in mind
• Seamlessly cross-selling and up-selling to existing customers
• Boosting customer retention with captivating content
• Leveraging data and insights for website visitors
• Sending impactful emails from various platforms
• Mapping out sales and retention funnels in an online-offline mix

The team will also be demonstrating real-life examples of how Sitefinity Insight has been used to help businesses elevate their marketing efforts. Watch this webinar and take advantage of our learnings and expertise.

About Appius:
We have over 20 years of experience in transforming digital experiences, with a team to define and execute your digital strategy. Learn more on our website.