Crafting AI-Driven Digital Experiences with Ogilvy One and Progress Sitefinity
An Exclusive Day of Learning and Celebration
18 Feb, 2025 | 9:30 am - 2:00 pm |
Grosvenor House, Dubai Marina, Dubai,
United Arab Emirates
Please join us for a day of learning in celebration of the partnership between Ogilvy One and Progress Sitefinity. Throughout the day, you will hear from industry experts and thought leaders about creating AI-powered modern digital experiences.
Event Highlights
- Learn from industry experts how to leverage AI to drive measurable results
- Explore modern digital experiences and how they were built
- Celebrate the partnership between Ogilvy One and Progress Sitefinity and learn what it means for the future of marketing.
Why Attend?
- Hear from renowned Martech influencer Frans Riemersma, who will share his experience and unique perspective in leveraging AI with marketing data for deeper customer engagements.
- Gain valuable insights from experts who are building modern digital experiences today.
- Network with top professionals and thought leaders in the marketing and technology sectors.
- Be among the first to learn about the benefits of the Ogilvy One and Progress Sitefinity partnership.
Reserve Your Spot Today
Don’t miss the chance to be part of this exciting event! Register your interest below and stay updated on event details as they unfold.
We look forward to welcoming you to this exclusive celebration and sharing the vision that will define the future of our collaboration.
Agenda
Tuesday, February 18, 2025
Welcome & Introduction
Ogilvy One & Progress Sitefinity: Partnering for Success
Ramiro Millan, Senior Director, Progress
Driving Engagement Through AI-Powered Personalization and Customer Data
In today's rapidly evolving digital landscape, leveraging AI to personalize customer experiences is no longer optional—it's essential. Join martech expert, Frans Riemersma, for an interactive workshop designed to provide marketers with actionable AI strategies that drive measurable results.
During the session, Frans will show how AI, when embedded within your Customer Data Platforms (CDPs) and Content Management Systems (CMS), can enable you to not just understand customer behaviour but predict future actions. He will show how to build business use cases that leverage the best of data, content and features; he’ll demonstrate how to enable effective personalization through your marketing technology; and he’ll explore prevalent use cases for GenAI.
Don't miss this opportunity to transform your marketing strategies and stay ahead in the competitive landscape. Get the tools and insights needed to harness the full potential of AI, driving deeper customer engagement and achieving measurable business outcomes.
10:05 AM – 10:25 AM - Customer Analysis: Building business cases that are mutually beneficial for the company and its customers, using the best of data, content, and features.
10:25 AM – 10:35 AM - Coffee Break
10:35 AM – 10:55 AM - Technology: Leveraging CMS and CDP to enable effective personalization through practical use cases.
10:55 AM – 11:15 AM - Generative AI: Exploring prevalent use cases for GenAI and its transformative potential.
The Modern Digital Experience: A Panel Discussion
Panelists: Hazam El Zayat, Ramiro Millan, Frans Riemersma, Ogilvy Client
It goes without saying that customers today expect seamless, connected, personalized digital experiences. But what does that really entail and how can you build an effective, engaging modern digital experience?
During this panel discussion, our experts will share real world examples and provide insights into the strategies and technologies that are transforming customer engagement. We will address topics like effective use of AI, personalization strategies, and the realities of omni-channel experiences.
Personalized Promotions, Maximum Impact: How Al-Futtaim IKEA Leveraged Data-Driven Targeting for Exceptional Growth
Closing - Ogilvy One & Progress Sitefinity: A Unified Vision for Success
Lunch
Scheduled Consultancy Sessions
Hazem El Zayat
Chief Experience Officer, MENA, Ogilvy
Hazem holds a Bachelor of Science in Computer Science from The American University in Cairo (2002) and has built a career connecting business with technology. He is an expert in omni-channel marketing, with hands-on experience across web platforms, mobile solutions, social media, content, performance marketing, SEO, paid digital advertising, CRM, and ecommerce.
Hazem has consulted for numerous iconic brands, including HSBC, Emirates, Gucci, Sephora, Emaar, Amazon, Unilever, McDonald’s, and Ferrari World Abu Dhabi, leading digital transformation strategies and implementing data-driven MarTech solutions. Based in Dubai, Hazem leverages his native Arabic expertise to deliver user-centric, data-led strategic solutions tailored to the needs of Arabic-speaking audiences.
Ramiro Millan
Senior Director, Partnerships, Progress
Ramiro has over 20 years of experience in software engineering, QA, and management. He has worked with small startups and large multinational enterprises. Ramiro has spent over a decade at Progress in roles including product management, sales engineering, testing product leadership, and currently leads partnerships and professional services for Progress’s Digital Experience business unit.
Sara Faatz
Director, Strategic Awareness, Progress
Sara leads the Digital Experience Strategic Awareness team at Progress. She is responsible for developing and executing top of funnel programs designed to generate awareness across a variety of audiences. She has spent the majority of her career building community, producing events, creating marketing programs, and more. When she's not working, she likes diving with sharks, running, and watching hockey.
Frans Riemersma
Martech Influencer
Frans is a Marketing Technologist, Martech researcher, Co-publisher of MartechMap.com, MarketingOps, Author, Lecturer, Speaker and #10 Martech influencer in Europe and #1 in the Netherlands. He has over two decades of experience under his belt. From consulting, to research, to marketing, to authoring. He has designed marketing stacks for 10+ years, for companies as wide-ranging as HP, Adidas, Audi, Unilever, IKEA, Volvo, Carlsberg, and more. Each year, he partners with Scott Brinker to develop and publish the State of Martech Report and the Martech Map.
Venue Address
Grosvenor House, a Luxury Collection Hotel, Dubai
Grosvenor House (Eton Room), Dubai Marina, Dubai, United Arab Emirates
Registration
Please submit the form to register. You will receive a confirmation email with further details once your registration is received.