Your Business Is Only As Fast As Your Data
Executive Overview: The Data Management Playbook
Your Business Is Only As Fast As Your Data
Executive Overview: The Data Management Playbook
By Michelle Goetz, with Gene Leganza and Jun Lee.
December 18, 2017
Today, what you know and how well you use that knowledge fuels your competitiveness and growth. You must change how your firm provisions and manages data to keep up with empowered customers and nimble competitors.
This executive overview lays out the new imperative for enterprise architecture (EA) professionals to enable self-service access to real-time data. It explains how you can use the 12 reports in the data management playbook to discover, plan, act, and optimize your data management practices. This is an update of a previously published report; Forrester reviews and revises it periodically for continued relevance and accuracy.