The Content Challenge: How to Craft Great Content for Better Experiences

Fergal_McHugh_photo

Fergal McHugh

Arekibo

All experiences involve content, but not all content creates meaningful experiences. Addressing content needs upfront and early on can lead to a much greater return on investment and potential project delays.

Content is not a one-time event. It requires planning, creating and ongoing management to keep it fresh, usable and thorough. Content is one of the main ingredients of a successful digital experience recipe.

In this Spotlight Session, Arekibo takes a deep dive into how to create, manage and optimize content to enhance your digital experience.

Speaker

Fergal McHugh

Head of Strategy, Arekibo

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