Cloud vendors are seeing a deluge of requests from customers looking to support advanced analytics. Failing to deliver on analytics in a data driven world increases churn and decreases lifetime customer value. Today, end users are able to analyze data in basic use cases as ISVs began to embed analytics into cloud and on-premises applications.
On the other end, IT and LoBs analysts are becoming more sophisticated than ever before with standalone analytics tools that are part of a $16 billion market and becoming more powerful and connected to a larger variety of data sources to gather deeper insights for the organization as a whole.
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