Responsive Customer Engagement
Banks today operate in a hyper-competitive environment. Your customers are savvy: they are online and expect instant access to products and services. How can you offer differentiated banking services to keep them satisfied? The answer: Responsive Customer Engagement from Progress.
Real-time insight leads to real-time interaction
Responsive Customer Engagement gives you real-time visibility into your customer transactions, profile data and buying preferences. It is the only event-based solution with rich data analytics and business process management and tracking capabilities. Armed with this insight, you can:
- Make every channel a unique touchpoint: SMS, Facebook, email, phone, and more
- Identify cross-sell opportunities to convert into personalized, context- specific offers
- Measure real-time effectiveness of your promotions and outreach
- Stay connected with your customers like never before.
Progress Responsive Process Management
Progress empowers banks to use one interface to immediately sense and respond to threats and opportunities with real-time visibility into all transactions. The Progress® Responsive Process Management (RPM) suite allows you to see what’s going on across all transactions within your heterogeneous environment, take action on events and opportunities, and improve processes through a unified, interactive environment—all in real-time. The Progress RPM™ suite integrates easily into your existing infrastructure so you can get up and running quickly, without disruption.
If you don’t deliver customized offers at the right time through the right channel your competition will. Read this paper by industry analyst James Taylor - 
