Billions of digital interactions take place with millions of brands and organizations every day, around the world. Customers may take multiple turns in their journeys—regardless of marketers’ best intent to keep them on the happy path. That’s where Sitefinity Insight really makes a difference. Its intelligent analytics tools let you examine touchpoints and their attribution to help you shape successful customer journeys.
This video will walk you through the Attribution models in Sitefinity Insight, designed to help you identify and optimize the content and touchpoints that drive conversions. Learn how to leverage single, multi-touch and non-linear AI-driven attribution data to plan and execute campaigns that drive your pipeline.