DataDirect Cloud: Accessing Marketo Data with MicroStrategy

September 22, 2016

DataDirect Cloud provides simple, secure access to cloud and on-premises data sources for your business intelligence tools and applications. MicroStrategy is a platform for enterprise analytics, mobile, and security. This video demonstrates how to create datasets within MicroStrategy to consume data from Marketo, a marketing automation platform.  We’ll establish a connection between MicroStrategy and a Marketo Data Source definition in DataDirect Cloud, discuss three ways to import data, and develop a grid visualization. You would use similar steps to configure MicroStrategy to access any type of data source exposed by DataDirect Cloud.  

Tags: analytics visualization hybrid data DataDirect Marketo How To